DATE
09/07/2024
wisemelon.ai
Wisemelon.ai is an AI-powered WhatsApp CRM and automation suite that helps businesses respond instantly, automate workflows, and manage customer interactions at scale. It turns every WhatsApp conversation into an opportunity for sales, support, and growth.
Customer Intelligence
Intelligent Automation
Services
Intelligent Marketing
Category
Customer Intelligence Platform
Client
wisemelon
Challenges
WhatsApp has become the most widely used business communication channel, but companies face fundamental challenges when trying to scale it for sales, customer service, and operations:
Response Gaps – Leads drop off when messages are not answered instantly.
Fragmented Conversations – Sales, support, and operations teams struggle to collaborate, leading to inconsistent communication.
No Customer Context – Businesses lack a unified timeline of customer interactions, making it impossible to personalise communication.
Repetitive Workflows – Booking demos, sending reminders, collecting payments, or handling FAQs require manual effort.
Poor Retargeting – Businesses cannot intelligently re-engage inactive or lost customers.
Existing CRMs were not designed for WhatsApp-first engagement. The need was clear: build an AI-driven platform that could handle scale, intelligence, and automation—without losing the human touch.
Solution
Our approach was to design Wisemelon.ai as a full-stack AI-powered WhatsApp CRM and automation suite, built to solve these deep pain points.
AI Conversation Engine
Built advanced NLP pipelines to understand natural language queries.
Enabled instant, context-aware responses for FAQs, sales queries, and support requests.
Integrated generative AI to draft smart replies that feel human while saving time.
Scalable Multi-User Collaboration
Created an internal group chat per customer so multiple team members can collaborate seamlessly.
AI assists in surfacing key conversation highlights for new agents joining the thread.
Customer Timeline Mapping
Every interaction—lead capture, chat, follow-up, payment—is automatically mapped into a single timeline.
AI analyses timelines to detect patterns, intent, and purchase signals.
Smart Workflow Automation
Automated lead responses, demo bookings, reminders, and payment links directly inside WhatsApp.
Customisable workflows powered by AI suggestions to improve conversion rates.
Data & Integrations
Integrated with 400+ apps (CRMs, ERPs, accounting, marketing tools).
AI cleans, reconciles, and syncs customer data across systems in real-time.
AI CRM & Inventory Management
Built a lightweight but intelligent CRM inside WhatsApp.
AI-enabled inventory tracking and auto-replies with stock details when customers inquire.
Scalable Cloud Infrastructure
Designed to handle thousands of concurrent conversations with real-time analytics.
Optimised for performance and security with cloud-native scaling.
Result
The impact of Wisemelon.ai has been transformational for businesses adopting it:
Faster Engagement: Average lead response time reduced from hours to seconds.
Higher Conversions: Businesses report up to 40% increase in sales closures due to instant replies and automated follow-ups.
Seamless Collaboration: Teams now work in sync, with zero lost customer context.
Customer Retention: AI-powered reminders and retargeting improved repeat sales and reduced churn.
Operational Efficiency: Routine tasks such as sending invoices, updating records, and scheduling are now automated—saving hundreds of man-hours per month.
Scalability: The platform processes hundreds of conversations in parallel, making it viable for both startups and large enterprises.
By blending AI, automation, and cloud scalability, Wisemelon.ai transforms WhatsApp into a revenue engine—where every message is an opportunity, and no customer is ever left waiting.
